Where you start depends on the problem that needs to be solved

I often get asked the question “where should we start with our optimisation or transformation project”.  Let’s be clear about the positioning from the beginning. Where you start depends on the problem to be solved. Optimisation is a project, transformation is something else altogether, as it is a whole new way of being and doing.

Optimisation

Where you start with optimisation is easy, it’s where you have your biggest pain point.  That could be in your:
*Customer attraction.
*Customer conversion.
*Product or service delivery.
*Your collection capability.  
They are the core capabilities that matter and can be improved and enhanced easily.

Transformation

Transformation on the other hand often requires a change to your business model. This means that you may need to change the following:
*Your company structures.
*Organisational structures.
*Business processes.
*The overall experience of your customer.  
Transformation is a ‘whole of business’ approach, whereas optimisation can be process or function based.

Options

Once you have identified and clearly understand the problem to be solved you can assess your options.  How you start will depend on your capability, resources and timeframe. I will cover that next time.

If you are looking to start optimising or transforming what you do, you need attend our one day optimisation and transformation master class.  

You will work through the following:
*Where you are at today and the problem to be solved.
*Understand the things you need to consider in your future state design.
*Get clarity on what you need to do to implement, minimise risk and get results.  

I run both public and private master classes.

For information on our next master class click here.